BACARDI RED HOT ROAD TRIP

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Jimmi Journey aboard the BACARDI “Red Hot Road Trip” circa 2001

When BACARDI invited me aboard the “RED HOT ROAD TRIP” in 2001, my DJ career took off like … A BAT OUT OF HELL.

The “RED HOT ROAD TRIP” toured 24 cities across the U.S., and I was on the ones and twos with a unique mix of Detroit Techno and Chicago House at a time when EDM was struggling for mainstream traction.

In the company of a professional tour like BACARDI’s “Red Hot Road Trip”, I gained an inside glimpse of the future; I understood the dichotomy between production and promotion that would shape how I’d navigate my career for years to come.